FOR SELLERS

Responsive and resourceful, FINE BOSTON | Real Estate will help you prepare, price and advertise your house, condo or apartment in the Greater Boston market. We are experts in the real estate industry, and will work tirelessly to sell your home for the best possible price in the shortest amount of time.

At FINE BOSTON | Real Estate, we recognize the importance of utilizing multiple strategies to produce strong buyer demand. We can provide a multitude of services including professional still and aerial photography, staging, as well as traditional print and online marketing campaigns. We understand that a multi-faceted approach to selling real estate fulfills a seller’s expectations in the most expeditious way possible.

Since your home will be featured on the Multiple Listing Service, it will also be featured on international real estate websites such as Zillow and Trulia, as well as other national real estate search engines.

After our initial meeting, FINE BOSTON | Real Estate will develop a comprehensive marketing strategy that will utilize our experience and resources to get your property marketed and sold in the best way possible. We consult with our clients on the preparation of their property prior to listing to ensure your home is never over-looked, especially considering 90% of home buyers now look online prior to ever stepping foot on a property.

In addition, we will market your home complete with a floor plan since it is one of the best ways for buyers to envision the layout of your home. We will distribute listing sheets to buyers via direct mail, open houses, and communication with area brokers to ensure your property generates the strongest demand. FINE BOSTON | Real Estate brings buyers and sellers together!

MARKETING STRATEGY

At FINE BOSTON | Real Estate, our typical marketing strategy consists of some, or all, of the following:

INTERNET MARKETING

Almost 90% of today’s buyers start their home search online. That statistic is why we as a company believe it is a vital component to marketing your property. Adequate online marketing will maximize the expose your home will receive from qualified buyers. Your home will be listed on the Multiple Listing Service, as well as other top real estate websites including Zillow, Trulia, Yahoo! Real Estate, etc.

PHOTOGRAPHY AND VIDEOGRAPHY

Since the majority of today’s home buyers start their real estate search on the internet, it’s incredibly important your property can be seen in it’s best light. We utilize the most up-to-date technology in photography and videography to highlight your property’s best attributes and features to generate the strongest demand possible.

BROKER’S OPEN

We believe it’s important to utilize all available avenues to market your home. That’s why we bring in other prominent real estate brokers from the area to tour the home during a broker’s open house. This gives other local brokers an opportunity to preview prospective listings because we recognize other local agents often have qualified buyers themselves.

STAGING

We realize not everyone’s home looks like homes in a magazine. During our initial consultation, we provide sellers with information and tips on preparing your home for sale. We can arrange consultations with pertinent professionals such as interior designers or home stagers, and will always do what we can to make your property shine. Today’s buyers often lack a vision for a home’s potential, which can result in a longer listing period and a diminished sales price. We will get your property ready so potential buyers don’t have to envision how a home can be lived in. We stage homes, when necessary, to mitigate this fact.

VIRTUAL TOURS AND FLOORPLANS

It can often be very difficult for online buyers to envision the layout of a home. We include detailed floor plans in all of our marketing materials so buyers researching online don’t have to piece pictures together to figure out the layout. In addition, we often include online virtual tours so buyers can literally do an online “walk-through” of your home.

HOME IMPROVEMENT REFERRALS

If you are thinking of selling your home in the future and would like to schedule a free, no-obligation market analysis, we encourage you to contact us. If your home requires updating, i.e. painting, landscaping, plumbing or electrical, decorating, etc., to maximize the equitable potential from the sale of your property, we will gladly refer you to any of our proven industry contacts to help you get the job done. So even if your home sale is another year or two down the road, we want to help you get sale ready because it’s always better to enjoy the upgrades to your home prior to selling!

CONVENTIONAL PRINT ADVERTISING

We realize the tried and true method of conventional print advertising. Although 90% of today’s buyers start their search on the internet, we want exposure to 100% of qualified buyers. We will market your home in area newspapers and magazines, electronic and direct mail, as well as through traditional listing sheets to maximize the exposure your home receives.